Function + Feeling
We believe things should work. That someone should make the effort to think it through, that the thing does the thing it's supposed to do, in the simplest way possible.
But also, just as importantly, that it actually feels like people made it. That we feel the care that was put into making it, the connection from the creators to the person who interacts with the creation.
So, on every project we start with two questions. What does it do? We call that Function.
And, how does using it make people feel? We call that Feeling.
And then we start creating.
That’s nice. But what do you actually do?
Branding. What's that? Well, it's sort of that feeling thing again. All the elements about a company, product, experience, or to simplify it, brands, that make us feel something. Yes, it's a logo. And we've worked on a lot of those for some incredible clients. And yes it's colors. And typography. And how the brand talks (professionals call that voice and tone). And photos, videos, illustrations. How it moves, shakes and bakes. We do all that stuff.
Products. Well, what's that? The ones we make are usually digital and they are usually pretty heavy on that function thing. It's an app, or a website, or a thingamajig, that does something. The button you push and a car shows up. Or the pizza. Whichever you prefer. But again it's also that feeling thing again. Why do you keep coming back? Why don't you just use another app? Sure, maybe this app has better pizza, but maybe it's just more fun to use, maybe it makes you feel better but you can't explain why? Well, that's sort of what we do for some of the apps you probably use every day.
Experiences. What's that then? Well the ones we make are again usually digital. Sometimes they are websites. Maybe it's a game where you drive a sleigh, or a website where you buy some perfume, or just a place you go to have some fun. Sometimes it's to sell something, usually there's a story to be told, usually there's a fair bit of branding involved. And you guessed it, we've done a lot of that for some of the biggest brands in the world.